How We Deliver Authentic Beauty at Unbelievable Prices
If you’ve browsed On Trend Beauty, you’ve probably noticed something: our prices can look *too good to be true*. In fact, we hear it all the time:
“I don’t believe this is real.”
“There’s no way this could be genuine.”
And honestly? We get it. The beauty industry is full of smoke and mirrors, inflated RRPs, “exclusive” mark-ups, and products that take forever to land in Australia. So when we come along offering cult favourites and salon brands at up to 70% off, people naturally ask how.
The Truth About Our Deals
Here’s the reality: our team has been in the industry for decades. Our buyers cut their teeth at some of Australia’s biggest online retailers (including Catch.com.au), where they honed the art of sourcing. Over time, they built the kind of global connections that James Bond would envy.
We don’t rely on one distributor or one supply chain. Instead, we cast a wide net, using our insider knowledge to secure legitimate, authentic products from trusted international and local suppliers. It’s not always easy, but it means we can consistently bring you deals that bigger retailers can’t (or won’t) match.
No Shortcuts, No Fakes
Let’s clear up the most important point: every single product we sell is 100% authentic. No grey-area copies, no questionable “dupes,” no mystery batches. We only deal with established suppliers and check every shipment for quality. If it’s not the real thing, it doesn’t make it onto our site, simple as that.
Why Are We So Affordable?
Because we buy smart. We don’t blow money on flashy campaigns, celebrity endorsements, or bricks-and-mortar stores. Instead, we keep things lean, pass savings directly to you, and focus on what actually matters: fast shipping, fair prices, and products you’ll love.
The Aussie Team Behind It All
We’re not a faceless warehouse halfway around the world. We’re a small Aussie team, based here in Melbourne, packing your orders ourselves and getting them out the door quickly. When you message us with questions, you’re talking to a real person — not a bot.
Try Us For Yourself
So next time you’re eyeing off that bottle of Kérastase, K18, or Christophe Robin and wondering “How is this possible?”, know that you’re not alone. We’ve built this business on answering that exact question. And the answer will always be: smart sourcing, authentic products, and a whole lot of hustle.
Check out our latest deals at ontrendbeauty.com.au, and see for yourself why so many Aussies are switching to On Trend Beauty for their beauty essentials.