L'Oreal Paris Preference gives you bold, luminous colour full of reflects, that lasts up to 8 weeks. Discover the unique shades of Preference with light-reflecting dyes for a more luminous colour. The translucent gel formula, associated with the new shine oil, gives your hair a colour with luminous reflects and intensifies the natural nuances of your hair colour. The Shine Protect Conditioner is enriched with a UV filter and Vitamin E to preserve your shine for up to 8 weeks of radiant colour.

Shade: 10.1 Helsinki Very Light Ash Blonde

Benefits:

• 100% Grey Coverage
• Up to 8 weeks of luminous colour
• Luminous colour full of reflects
• Shine oil and fragrance for a pleasant experience
• Conditioner enriched with UV filter and Vitamin E

Hair type: Suitable for all hair types.

How to use: Follow instructions as per the packaging. 1. Pour the gel colourant into the developer Creme and shake well. 2. Apply from root to tip, then massage to ensure the colour is evenly spread. 3. Leave in for 30 minutes. 4. Rinse with warm water until water runs clear. 5. Apply Colour Lock Conditioner and leave in for 2 minutes then rinse.

Please refer to the ingredient list on your product package for the most up to date list of ingredients to ensure it is suitable for your personal use.